Digital Transformation During Crisis
Fundación Danilo Pérez
Challenge
Transform traditional music education program to digital format during global health crisis while maintaining engagement and expanding reach.
Solution
- Implemented comprehensive digital marketing strategy
- Developed online class platform
- Created targeted social media campaigns
- Established email marketing automation
Results
- Successfully transitioned 150+ students to online classes across multiple countries
- Delivered 25+ free masterclasses with international artists
- Organized virtual concerts featuring national and international artists
- Maintained student engagement through digital channels
- Expanded reach beyond traditional geographic boundaries