Fractional CMO · Panama City
ELSIE MUÑOZ C.
I find what's actually blocking your growth and build the strategy to fix it.
"I've lived several lives, engineering, culture, marketing, all of them taught me to see the big picture."
About
Marketing leader.
Business problem-solver.
I'm a fractional CMO and marketing strategist based in Panama, working with companies across Latin America. I step into organisations that are investing in marketing but not seeing the growth they expect, and find out why.
Most of the time, the problem isn't the campaigns. It's a positioning gap, a funnel leak, or a strategy built for a different stage. I diagnose first, then build the strategy and lead the team to fix it.
My background is unusual: I have an MBA, an Industrial Engineering degree, and I've spent time as a cultural content curator, a university professor, an agency builder, and a consultant. That breadth is a feature, I get up to speed fast in new industries and see things that pure-marketing eyes miss.
Fluent in English, French, and Spanish.
Impact
Numbers that
speak for themselves.
What I do
Where I add value.
Case studies
Selected work.
What clients say
Successfully provided a strong deliverable that exceeded needs and requirements.
The efforts led to increased ticket sales by 40% and a larger audience. Elsie worked efficiently and was able to reduce marketing costs while increasing leads.
Experience
13 years.
Many industries.
One focus.
Consulting, agency, corporate, and education. I understand different operating contexts, and I get up to speed fast wherever I land.
↓ Download full CVBlog
Thinking out loud about
marketing and growth.
I write about what I learn working with companies across LATAM; strategy, hard decisions, and what nobody tells you about growing a business. In Spanish.
Read my blog →"Most marketing problems are not marketing problems."
— Elsie Muñoz C.
Contact
Let's find what's
blocking your growth.
Available for fractional CMO engagements, discrete projects or rolling monthly relationships.
info@elsiemunozc.com