Event Marketing Strategy
Panama Jazz Festival
Challenge
Increase ticket sales and build a sustainable donor database for future engagement.
Event Marketing Strategy & Implementation
- Developed integrated digital marketing plan
- Implemented email marketing automation
- Created targeted social media campaigns
- Optimized website for conversions
Results
- 48% increase in ticket revenue compared to the previous year
- Grew contact database from 700 to 5,000+ segmented contacts
- Achieved 42% email open rate (industry average: 25.75%)
- Generated 4+ million campaign impressions
- Reached 2.6 million people
Three sold-out concerts - Total attendance: 32,613 people (2,293 increase from the previous year)