Insurance · Financial Services
Sí Seguros has 20+ years in the Panamanian market and is recognised as the #1 seller of individual life and health insurance by ASSA. A rock-solid reputation — but completely invisible in the digital world. Potential clients were searching for insurance on Google and Instagram every day and not finding them.
My diagnosis: minimal digital presence, no content strategy, no system to capture leads. I built the solution on two pillars: Instagram for brand building and Google Ads to capture people with active purchase intent. I defined a consistent visual identity, an educational content calendar, and campaigns optimised to minimise cost per lead.
From zero to 80 digital leads per month from the first month. Cost per lead: $4.68. Cost per click: $0.34. 26% increase in new clients through digital. Positive ROI from month one. The company hired dedicated staff to handle the volume of digital leads.