Education · Nonprofit
Fundación Danilo Pérez has been using music to transform lives since 2005 — opening doors for young Panamanians regardless of their socioeconomic background. When the pandemic hit in 2020, every door closed literally. Physical classrooms shut down, events were cancelled, and the foundation faced a brutal question: how do you keep music education alive when the world has stopped?
I built the foundation's digital presence from scratch around a key insight: lockdown had created an audience hungry for learning. I implemented an integrated strategy combining social media, SEO, content marketing, and segmented email marketing — building a digital presence that reached well beyond Panama's borders for the first time.
The foundation didn't just survive the pandemic — it used it to reach more people than ever before. 25+ free masterclasses with national and international artists. 150+ active students from different countries simultaneously. A 40% increase in student enrollment, filling all available spots.
"The efforts led to increased ticket sales by 40% and a larger audience. Elsie worked efficiently and was able to reduce marketing costs while increasing leads."